OKC Thunder – Director, Fan Development & Retail
Over a decade of experience in the sports industry has equipped Michelle Matthews with a passion and skill for fueling fandom for the Oklahoma City Thunder. Launching her career with the Thunder’s development team in 2009, Michelle’s various roles throughout the organization have given her a unique appreciation for cross-collaboration projects. It’s also allowed her to leverage her natural knack for program development, evidenced by her impact in the Thunder youth programming space. Her time with the Thunder has taught her how authentic connections can propel the fan journey forward and elevate a casual fan into a fan who is loyal beyond reason.
In 2019 Michelle transitioned from manager of Youth Basketball Programs to manager of Fan Development. This opportunity was the catalyst for a new division within the Marketing department. Fan Development ensures the Thunder is maximizing opportunities for fan data collection and engagement. Fan Development works closely with the Business Intelligence department to connect leads and other analytic information that helps position the Thunder for continued long-term growth.
Oklahoma City Thunder recently promoted Michelle Matthews to director of Fan Development and Retail. In her role, Matthews will focus on audience reach, fan data collection and engagement through a variety of channels including influencer events, segment marketing initiatives, Thunder Youth Basketball and retail.